#GreenAtHeart – DJ Khaled spearheads ‘GetSchooled’ Major Keys Campaign

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#GreenAtHeart – DJ Khaled spearheads ‘GetSchooled’ Major Keys Campaign

In 2016, DJ Khaled joined forces with Get Schooled, a non-profit organization that aims to increase high school graduation rates as well as help youth succeed in college. The partnership resulted in the launch of the Major Keys Campaign, which provided students seven “Keys” on topics like financial management, decision-making, and healthy living. The campaign has since reached more than 250 million people through the media, and it recently nabbed the 2017 Shorty Award in the Social Good Category.

The Major Keys Campaign aims to help students who want to go to college, but have little access to information or support to get them to and through a postsecondary education. Research suggests that first generation college students face a range of barriers upon enrolling in college including: academic unpreparedness, low academic self-esteem, familial support, and little financial stability. The campaign aims to address these challenges by giving students access to support, tools and information in an engaging and compelling ways, including leveraging social media, digital badging and gamification.
“I am grateful for the positive impact we have had on so many young people and even more grateful for their talent and leadership,” Khaled said in a press release. “I am excited to work with Get Schooled to inspire and engage even more young people next year.”