Ice Cube is branching out into another business venture beyond music, and this time, it’s going to benefit a lot of people who need it. The West Coast rap veteran is teaming up with clothing brand Represent, and they will be releasing a clothing line together that will support the Autism Speaks organization.
The organization is near and dear to Cube, as he reportedly has a family member that is autistic, and is a fan of the work that the organization does for the community. The California native will be dropping an exclusive T-shirt design with the brand, which is inspired by his 1993 hit track, “It Was a Good Day.”
“I’m proud to support the great work that Autism Speaks does, a cause that is so important to me,” Cube said in a statement. “My goal through this campaign is to not only help raise awareness but to also support this great organization’s efforts in promoting solutions for the needs of individuals with autism and their families.”